I was reading boingboing today and followed a link to an article by Elizabeth Minkel in the NewStatesman that compares the media response to different sorts of fandom. Minkel notes that the emotional reaction from young girls to Zayn Malik leaving One Direction was roundly mocked, but that a similarly emotional reaction from middle-aged men to Jeremy Clarkson leaving Top Gear was mostly met with sympathy. She argues that this disparity in treatment of the two sets of fans is directly tied to gender, a conclusion that I think is accurate (although I would add that it is probably also related to age). To this extent, I agree with Minkel. The way the media responded to these two situations reveals, once again, that our culture still has a profound gender-bias.
I disagree, however, with the underlying implication that we should treat Zayn Milik’s fans with the same sympathy as Jeremy Clarkson’s. Quite the opposite. We should treat them both with the same apprehension and alarm. We need to realize, not with mockery but with concern, that it is in fact ridiculous for young girls to invest themselves so deeply in the members of a boy band, and that it is just as ridiculous for middle-aged men to invest themselves so deeply in the host of a car show. The strange bit isn’t that we mock Zayn Malik’s fans. The strange bit is that we don’t mock Jeremy Clarkson’s fans just as much, or even more, considering that they might be expected to have matured a little by their age. The problem isn’t that we criticize the fans of boy bands. The problem is that we don’t equally criticize fans of other actors, musicians, athletes, and every other kind of celebrity that gets trotted out across our media consciousness.
The fact that grown men pay huge amounts of money to gather in the thousands at sporting events, drink too much, paint their naked bellies, scream at the top of their lungs, and sometimes do violence to each other is without doubt bizarre in the extreme. The fact that young girls exhibit similar behaviours at pop concerts is equally bizarre. The obvious gender-bias in their media portrayal should not obscure the fact that both are deeply problematic symptoms of a culture that has been distracted from anything resembling a significant issue by the worship of celebrities.
Now, I have no interest in cars. I don’t even own one. I’ve never seen an episode of Top Gear, and I wouldn’t recognize Jeremy Clarkson if he was right next to me having a fit about his lunch. But I do like to play sports, even watch them occasionally. I also like music of many different kinds (even if One Direction isn’t one of those kinds). Despite my interest in these things, however, I can’t imagine being invested enough in their celebrity culture to be considered a fan. I might have an opinion as to the skill of these celebrities (I might think that Daniel Day Lewis is an excellent actor, for example, and that Tosin Abasi is an excellent guitarist, and that Tim Duncan is an excellent basketball player), but I have nothing invested in them. Their retirements, even their deaths, would have almost no effect on my life.
And they shouldn’t. My time and my energy and my money and my passion need to be invested in the real people around me, in the real lives that they live, in the real issues that they face. Think of what we could accomplish with even a fraction of the resources that we dedicate to our celebrity culture. Think of the changes that could be made to real lives if we weren’t so distracted by our ridiculous fandoms.
Religion is no longer the opiate of the masses. Sports and entertainment now play that role, and whether it’s young girls crying about One Direction or middle-aged men crying about Top Gear, we have to stop pretending that any of these obsessions are worthy of sympathy.